The first is pretty obvious: What do your customers ask you? Look at your email inbox or social media account and see which questions keep popping up. What usually makes people hesitate before purchasing? What doubts might they have? The more you can automate the answers to these questions, these easier you’ll make it for your customers to buy with confidence. And you’ll save yourself time too.
Use Google’s Autosuggest feature to start typing a question about your business into the search bar. You’ll see the commonly asked questions people search for. This can be a jumping off point to figure out what questions to put on your own FAQ page. Another idea is to browse Quora—a site built to answer people’s questions. Just type in a topic, select More Options and then choose All Questions. You’ll get a list of the most recent questions related to that topic.